Sky Go Further Pubs

Sky Sports

Additional Products

At The Races includes:

Live action from 24 UK racecourses, all 26 Irish tracks, and racecourses around the world. With high-profile meetings including the Breeders' Cup, Prix de l'Arc de Triomphe and the Dubai International Racing Carnival as well as every Irish classic including the Irish Derby and the Irish 2,000 Guineas.

Racing UK includes:

Covering 62 of the 72 major race days every year including; Cheltenham Festival, Grand National Meeting and Royal Ascot. Plus you get automatic membership to the Club Day Scheme, giving you more than 165 free tickets to over 34 race days every year.

Standalone Racing pack, ATR and RUK packages available. Call for details.

The Go Further Range

What is the Go Further Range?

Sky's Go Further Range provides your business with products and services that help you make the most of sport and enhance your customers' experience.

Go further Logo

Sky's Kick-Off Programme*

How does this help my business?

Sky has launched a new dedicated program called Sky Kick-Off, designed to make sure you are set up for success. Giving you the tools and information you need to start marketing sport from day one, Sky Kick-Off will help you ensure your customers get the best sporting experience from your venue.

*Only available to customers on a Pubs UK or Pubs UK 3 Month Agreement.

Sky Business go further

Dedicated help to get you started

During your first few months with Sky we'll be in touch with you to make sure you are getting the most value out of your subscription. We're on hand to work with you and provide practical tips and advice to help you promote sport well.

Free point of sale to help you promote your sport

As part of the Sky Kick-Off programme you will receive a welcome pack with point of sale materials so you can start promoting Sky Sports in your venue straight away. You will also receive free Sky Sports branded fixture posters and weekly top tip emails.

Sky Sports Preview Magazine

How does this help my business?

For many bars, showing live sports is as important for business as serving good beer. So it makes sense for licensees to know as much about what's going on in the world of sport as possible. This is where Sky Sports Preview magazine comes in. Our free monthly magazine is designed to help you get the most out of Sky Sports and maximise footfall to your business.

Preview Magazine

Monthly sports listings to help you plan ahead

Sky Sports Preview Magazine is packed with information on what's coming up in the month ahead. Split out by channel, time and event, the TV listings help you and your staff plan what sport to show and when.

Insight from some of the best pundits

Every month your free magazine will bring you helpful and easy to implement business advice. Plus there are loads of exciting articles and insight from the best pundits in the business covering some of the biggest sporting events of the year.

My Sky Sports Website

How does this help my business?

My Sky Sports is your dedicated website, providing licensed premises with live daily fixtures at the touch of a button. A one-stop-shop for your marketing needs, you can get access to a whole range of tools that help you make the most of sport.


Free fixture posters and sports merchandise

There are so many different types of posters to choose from, you'll be spoilt for choice. You can download these posters for free and start marketing your sport to your customers. Plus there is a shop full of sports merchandise to deck your venue out and help you become known as the 'Home of Sport'.

Tailor your own marketing

We know not all our customers' businesses are the same, which is why My Sky Sports gives you the ability to tailor your marketing. You can select the fixtures your customers want to watch and design your own fixture posters.

Sky Sports Pub Finder

How does this help my business?

As a Sky subscriber your venue is automatically listed on the Sky Sports Pub Finder. Located in numerous places, including the Sky Sports Soccer Centre app, the Pub Finder receives millions of hits from customers looking for Sky Sports venues.

Pub Finder

Manage your Pub Finder page

You can control what you promote on your pub finder page through the My Sky Sports website. Here you have the ability to upload images of your venue, list the fixtures you are showing and also to promote your own events.

Promoting Pub Finder to millions of customers

We work hard in the background to make sure as many people visit Sky Sports venues as possible. Whether that's by advertising on popular websites, promoting Pub Finder on the Sky Sports Soccer Centre app or in national newspapers, we help to put your venue on the map.

WiFi from Sky

How does this help my business?

For many licensees WiFi has become an essential part of their business. It enables customers to log onto WiFi from their mobile device and access everything from social networks to apps and mobile retail sites. This kind of access has the potential to increase the amount of time people spend in your venue and therefore could impact profits.

WiFi availability is subject to your premises location, and only available in the UK. Standard set-up fee and 12 month minimum term apply.

Sky WiFi Logo

Attract More Customers

On average there are over 21 million visits in a pub via The Cloud every month. With over 9 million users and over 21,000 hotspots, WiFi from The Cloud is one of the UK's largest public access WiFi providers.

Easy to manage

Providing your customers with high-quality WiFi is easy. You don't have to do anything. The Cloud monitors and manages the WiFi for you, ensuring the service is consistent and reliable.

Easy to install and use

For you, installation is totally hassle-free. We'll put in a new phone line with high-speed broadband connection and provide a router dedicated to your WiFi service. As for your customers they can access your WiFi for free every time they come back to your venue.

Free marketing support

With so many people accessing WiFi from The Cloud, letting people know you have WiFi in your venue is vital. With Sky you get free POS, including posters, window stickers, tent cards and bar signs.

Multiple Viewing Cards

How does this help my business?

What do you do when can't-miss football clashes with must-see rugby, golf, darts or cricket? When you join Sky you will get up to two free additional viewing cards, enabling you to take advantage of Sky's extensive breadth of sports coverage.

Pubs UK 3 Month - Free additional viewing cards not available

Pubs UK - Free 3rd additional viewing card only available if you take the Racing Pack

Pubs & Clubs ROI - Free additional viewing cards only available on Sky Ultimate Plus

Sky Multiple Viewing Cards

Appeal to different types of customers

Showing different sports means you can appeal to different sports fans. Some may prefer football, some may prefer cricket. With multiple viewing cards you can target a variety of customers and screen the sport they are interested in.

Drive more footfall and revenue to your business

Appealing to different kinds of customers means you have a greater opportunity of driving more footfall into your venue and ultimately, more revenue for your business.