Sky Go Further Pubs

Sky Sports

Additional Products

At The Races includes:

Live action from 24 UK racecourses, all 26 Irish tracks, and racecourses around the world. With high-profile meetings including the Breeders' Cup, Prix de l'Arc de Triomphe and the Dubai International Racing Carnival as well as every Irish classic including the Irish Derby and the Irish 2,000 Guineas.

Racing UK includes:

Covering 62 of the 72 major race days every year including; Cheltenham Festival, Grand National Meeting and Royal Ascot. Plus you get automatic membership to the Club Day Scheme, giving you more than 165 free tickets to over 34 race days every year.

Standalone Racing pack, ATR and RUK packages available. Call 08448 244 244 (UK) or 0818 719 888 (ROI) for details.

The Go Further Range

What is the Go Further Range?

Sky's Go Further Range provides your business with products and services that help you make the most of sport and enhance your customers' experience.

Go further Logo

Sky's Kick-Off Programme*

How does this help my business?

Sky has launched a new dedicated program called Sky Kick-Off, designed to make sure you are set up for success. Giving you the tools and information you need to start marketing sport from day one, Sky Kick-Off will help you ensure your customers get the best sporting experience from your venue.

*Only available to customers on a Pubs UK or Pubs UK 3 Month Agreement.

Sky Business go further

Dedicated help to get you started

During your first few months with Sky we'll be in touch with you to make sure you are getting the most value out of your subscription. We're on hand to work with you and provide practical tips and advice to help you promote sport well.

Free point of sale to help you promote your sport

As part of the Sky Kick-Off programme you will receive a welcome pack with point of sale materials so you can start promoting Sky Sports in your venue straight away. You will also receive free Sky Sports branded fixture posters and weekly top tip emails.

Sky Sports Preview Magazine

How does this help my business?

For many bars, showing live sports is as important for business as serving good beer. So it makes sense for licensees to know as much about what's going on in the world of sport as possible. This is where Sky Sports Preview magazine comes in. Our free monthly magazine is designed to help you get the most out of Sky Sports and maximise footfall to your business.

Preview Magazine

Monthly sports listings to help you plan ahead

Sky Sports Preview Magazine is packed with information on what's coming up in the month ahead. Split out by channel, time and event, the TV listings help you and your staff plan what sport to show and when.

Insight from some of the best pundits

Every month your free magazine will bring you helpful and easy to implement business advice. Plus there are loads of exciting articles and insight from the best pundits in the business covering some of the biggest sporting events of the year.

My Sky Sports Website

How does this help my business?

My Sky Sports is your dedicated website, providing licensed premises with live daily fixtures at the touch of a button. A one-stop-shop for your marketing needs, you can get access to a whole range of tools that help you make the most of sport.


Free fixture posters and sports merchandise

There are so many different types of posters to choose from, you'll be spoilt for choice. You can download these posters for free and start marketing your sport to your customers. Plus there is a shop full of sports merchandise to deck your venue out and help you become known as the 'Home of Sport'.

Tailor your own marketing

We know not all our customers' businesses are the same, which is why My Sky Sports gives you the ability to tailor your marketing. You can select the fixtures your customers want to watch and design your own fixture posters.

Sky Sports Pub Finder

How does this help my business?

Put your venue on the map with Sky Sports Pub Finder, one of the free tools available as part of the Go Further range, which is designed to hep you drive footfall and revenue for you business. Once you join Sky your pub is automatically listed on Sky Sports Pub Finder, which pub-goers visit millions of times each year.

Pub Finder

Manage your Pub Finder page

Via, licensees can customise their Pub Finder profile, adding their Facebook and website details and also adding pictures of their venue as well as opening times.


You can also select to display specific fixtures on your Pub Finder Profile using the Plan Your Fixtures functionality on This means that when customers view your venue they can see all the great live sport you will be showing, encouraging them to choose your venue over a rival. Alternatively, we will keep the fixtures section updated for you with all the latest live sports if you would rather not customise them.

The Cloud WiFi, from Sky

The Cloud is the UK’s leading public WiFi provider and rated number 1 for customer satisfaction1, giving your business superfast, reliable and easy to use WiFi.

With over 74% of customers preferring to visit a pub or club that has WiFi1, what better way to help drive more customers into your venue, keep them for longer and drive more money into your tills. People in Britain spend over 2 hours online using a smart phone every day2 so getting online is now more important than texts and minutes.

Sky WiFi Logo

How WiFi Adds Value

Drive Additional Revenue

Attract more customers, increase their dwell time and drive more money in your tills.

Happier Customers

Increase your customer satisfaction and keep them coming back.

Stress Free

Our WiFi installation & 24/7 UK support team has it covered.

How to Get The Cloud WiFi

Call us on 08442 411 111 and speak to one of our representatives who can guide you through the simple steps to get WiFi.

We’ll then set you up with a broadband line for the WiFi, and send a professional engineer to install The Cloud WiFi at your venue.

  • 1 The Cloud Satisfaction Monitor – Dec 2015
  • 2 The Communications Market Report 2015 by Ofcom

Multiple Viewing Cards

How does this help my business?

With plenty of live sport to enjoy across the 7 Sky Sports channels, make sure you're using your additional viewing cards to make the most of your Sky subscription to drive footfall and revenue for your venue. Showing an unmissable line-up of live sport and more of the games your customers want to watch can encourage repeat custom. Showing a wide variety of sport also means you're appealing to different sports fans, broadening your customer base.

Terms and Conditions

Pubs UK 3 Month - Free additional viewing cards not available

Pubs UK - Free 3rd additional viewing card only available if you take the Racing Pack

Pubs & Clubs ROI - Free additional viewing cards only available on Sky Ultimate Plus

Sky Multiple Viewing Cards

Appeal to different types of customers

Showing different sports means you can appeal to different sports fans. Some may prefer football, some may prefer cricket. With multiple viewing cards you can target a variety of customers and screen the sport they are interested in.

Drive more footfall and revenue to your business

Appealing to different kinds of customers means you have a greater opportunity of driving more footfall into your venue and ultimately, more revenue for your business.