Protecting your investment in Sky Sports
We take illegal use of our programming very seriously because it’s important to ensure our legitimate Sky subscribers are not left short changed. The only legal way to show Sky Sports programming in Licensed premises in mainland UK is through a valid commercial viewing agreement from Sky Business.The pint glass icon and Sky licence
Legitimate Sky Business commercial subscribers receive a Sky licence to display in their window and will also see a pint glass icon appear on their TV screen from time-to-time. The lack of either of these can reveal who is ‐ and most importantly, who is not ‐ showing Sky legally.