Association of Conservative Clubs

Lord Philip Smith CBE, Chairman of the Committee of Registered Associations (CORCA*), believes Sky offers the perfect packages to help keep club guests happy and attract more members.

Lord Smith said: “Sky pays for itself. It has a huge impact on the clubs that use it and has helped draw in a lot more members. Every club should have Sky because it not only increases membership but also patronage at our clubs. Certainly, clubs that have Sky have more guests than those that don’t.”

Sky’s range of channels is a major plus point according to Philip as it ensures there’s something for all members.

“Sky Sports is extremely popular but some of our members may want something else. Our clubs have all sorts of different members and Sky’s range of channels ensures there’s something for everyone, with some preferring sport and others preferring entertainment channels.”

* CORCA comprises of 12 Club Associations, which collectively have in the region of 5,000 Clubs.

Sunbury Conservative Club

Sian Cooper, assistant steward of Sunbury Conservative Club, believes Sky’s live football coverage encourages families to visit the venue and encourages people to stay longer.

Cooper said: “Sky’s football offering is something that has certainly helped drive more members into the club, attracting many families as they don’t want to miss out on the big game. Super Sunday always boosts footfall and because of the great atmosphere people stay longer.”

In addition, Sky’s horse racing coverage is also something that has helped to bring more people into the Club, helping to boost daytime trade. “Having Sky’s racing channels has proved really popular with our members. Events such as the Cheltenham Festival, which was on Racing UK over four days, brought in more members and helped boost our daytime trade.”

The club also takes full advantage of Sky’s Go Further Range, in particular free Sky WiFi. “We run an over-60s computer class twice a week, so we use Sky WiFi to enable everyone to log on. Also, the fact that we can have more than one viewing card means we can show different sports to appeal to different members.”